Sensormatic Solutions predicts condensed holiday season will drive high shopper traffic on Super Saturday
Retailers prepare for influx of in-store traffic on December 21 as shoppers take advantage of last weekend to shop before Christmas
“Saturdays in December consistently make our list of top busiest shopping days, but the one closest to Christmas, known as Super Saturday, has always been the busiest,” said Brian Field, senior director of global retail consulting for ShopperTrak. “In a shorter season the intensity of shopper traffic increases as you get closer to Christmas Eve.”
“Unlike in 2018, the day after Christmas, known as Boxing Day (December 26) in some global regions, takes on more shopper traffic importance because it falls on a Thursday and many consumers extend their time off during the holidays. It’s expected to be the third-busiest day for retail shopper traffic. In fact, this is the first time since 2013 that we expect Boxing Day (Thursday), along with the Friday and Saturday after Christmas to all be in the top 10. All of these are post-Christmas days which extend the shopping calendar. These significant traffic days present retailers with yet another opportunity for more sales and gift card redemptions,” concluded Field.
For more information on the 2019 top busiest shopping days and holiday data, additional press releases are available here:
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About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit http://www.sensormatic.com, or follow us on LinkedIn, Twitter, and our YouTube channel.
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